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Increasing Sales Case Study
Background
Taco Cabana is a well-regarded Mexican Patio Café
throughout Texas. The quality of its food and affordable
prices make it one of Texas’ favorite restaurants for
many families and individuals.
Obstacles
The company wanted to transmit Taco Cabana’s correct branding
message to their current customer base, streamline
operations and increase traffic to its Web site. While the
company had a presence on the Internet, sales came
mostly from traditional advertising and walk-in traffic.
The company wanted to expand sales through its presence
on the Internet.
Solution
Web Head Group took Taco Cabana’s streamlined internal
workflow and reduced maintenance costs. Increased
catering and gift card sales online. This solution was
implemented in San Antonio, Houston,
El Paso, and Dallas where sales increased dramatically.
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